Innovative Brands
Innovative Brands is a consumer products company focused on acquiring, repositioning, and growing consumer product brands with solid brand equity, positive cash flow and strong distribution. The Company acquires brands that no longer fit the strategic direction of their large corporate owners. The Company enhances brands within its portfolio through an “entrepreneurial branding” approach which marries the discipline and strategy commonly employed by large companies with the spirit and tactics of an entrepreneur.
Innovative Brands currently manages and markets the Pert Plus and Sure brands in the United States, Canada, Puerto Rico and the Caribbean.
Evaluation:
“Our plan is to invest in brands that we know can sustain themselves and grow for the long term.” – Jahm Najafi